SEO stands for Search Engine Optimization. It’s a way to increase the number of visitors to your website by ensuring that it ranks well in the search engine results pages (SERPs) for specific keywords.
For example, if your company is selling blue jeans online, you’d want your website to appear on the first page of the search results when people search for “blue jeans” or “buy blue jeans.”
There are several ways to ensure that your site ranks highly in the SERPs. One of the best ways is to put links to your site on other websites. That’s called building a backlink profile.
Another great way to ensure that your site ranks well is to start a blog and post quality, shareable content on a regular basis. That’s called content marketing.